Multiple Choice
For the channel manager,the most powerful element of the marketing mix for gaining channel member cooperation is:
A) Product.
B) Price.
C) Promotion.
D) Logistics.
E) It varies.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q29: K&B Manufacturing,in developing its new products,must recognize
Q30: It is fair to say that many
Q31: The main channel management issue in product
Q32: During the growth stage of the product
Q33: Manufacturers have to exert a lot of
Q34: Which of the following was a major
Q35: A product differentiation strategy includes all of
Q36: Product decisions _ channel management decisions.<br>A) affect<br>B)
Q38: The channel manager's efforts to manage the
Q39: Consumer product companies launch more than 45,000