Four Seasons Hotels Offer Their Guests a Choice of Pillow

Multiple Choice

Four Seasons Hotels offer their guests a choice of pillow, depending on their personal preferences and sleep habits. Which of the following statements does this policy represent?

A) Many people making the decision on which hotel to book consider pillows to be a key criteria.
B) Special pillows are a benefit of staying at the Four Seasons Hotel.
C) Four Seasons spends more on guest satisfaction in the hopes of building brand loyalty.
D) By offering the service attribute of a particular pillow, Four Seasons hopes prospective guests will recognize the performance benefit of a better night's sleep.