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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    The Brand Image That Coca-Cola's Recent Slogans "Open Happiness" and "Taste
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The Brand Image That Coca-Cola's Recent Slogans "Open Happiness" and "Taste

Question 68

Question 68

Multiple Choice

The brand image that Coca-Cola's recent slogans "Open Happiness" and "Taste the Feeling" amplify the____________ of the product.


A) long-standing heritage
B) refreshing cola taste
C) experiential benefits
D) value proposition

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