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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    Refers to Relatively Homogeneous Divisions in a Society into Which
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Refers to Relatively Homogeneous Divisions in a Society into Which

Question 67

Question 67

Multiple Choice

refers to relatively homogeneous divisions in a society into which people sharing similar lifestyles, values, norms, interests, and behaviours can be grouped.


A) Market segment
B) Social class
C) Culture
D) Target market

Correct Answer:

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