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    Advertising and Promotion Study Set 1
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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    Ads for Consumer Finance Companies Are Often Aimed at People
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Ads for Consumer Finance Companies Are Often Aimed at People

Question 69

Question 69

Multiple Choice

Ads for consumer finance companies are often aimed at people making $25,000 or less annual salaries. Consumer finance companies are using ___________segmentation.


A) geographic
B) behaviouristic
C) demographic
D) lifestyle

Correct Answer:

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