Multiple Choice
The fact that some consumers want a toothpaste that fights cavities while others want a toothpaste that freshens their breath and whitens their teeth provides an opportunity for ________ segmentation in the toothpaste market.
A) psychographic
B) benefit
C) behaviouristic
D) demographic
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Lester's Smoked Meat is very popular in
Q3: Most of the purchase decisions made by
Q4: Reference group members play many roles in
Q5: _refer to specific events or outcomes that
Q6: Oftentimes, changes in one's life lead a
Q7: segmentation has been increasingly accepted with the
Q8: The headline for the Allstate Flood Insurance
Q9: The Energizer bunny, the golden arches of
Q10: Lower level needs such as hunger and
Q11: Psychographic segmentation considers values and lifestyle attributes