Multiple Choice
Which of the following is a disadvantage inherent in advertising in magazines?
A) Long lead time
B) Poor reproduction quality
C) Lack of demographic selectivity
D) Low publication prestige
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q19: Gatefolds, bleed pages, inserts, and creative space
Q20: When newspapers offer discounts, they are using
Q21: Which of the following statements about clutter
Q22: A magazine can be categorized by each
Q23: New Balance's marketing research has shown that
Q25: Which of the following would NOT affect
Q26: Why are farm publications not classified with
Q27: The flipside of magazine selectivity is:<br>A) scheduling
Q28: A company that manufactures ski boots might
Q29: provides media planners with reliable figures about