Multiple Choice
Which of the following statements about clutter in magazine advertising is true?
A) Clutter is a more serious issue for magazines than it is for either television or radio.
B) Most magazines devote less than 30% of their pages to advertising so clutter is not really a problem.
C) Clutter is not really a problem at all in magazine advertising.
D) The clutter problem for a magazine increases as they become more successful since they attract more ad pages.
Correct Answer:
Verified
Correct Answer:
Verified
Q16: The U.S. magazine with the largest paid
Q17: Which of the following would Canadian Advertising
Q18: The high ratio of advertising to editorial
Q19: Gatefolds, bleed pages, inserts, and creative space
Q20: When newspapers offer discounts, they are using
Q22: A magazine can be categorized by each
Q23: New Balance's marketing research has shown that
Q24: Which of the following is a disadvantage
Q25: Which of the following would NOT affect
Q26: Why are farm publications not classified with