Multiple Choice
A magazine can be categorized by each of the following EXCEPT:
A) its geographic coverage
B) the fact that it is a monthly publication
C) the fact that it is only available by subscription
D) the advertisers who place ads in the publication
Correct Answer:
Verified
Correct Answer:
Verified
Q17: Which of the following would Canadian Advertising
Q18: The high ratio of advertising to editorial
Q19: Gatefolds, bleed pages, inserts, and creative space
Q20: When newspapers offer discounts, they are using
Q21: Which of the following statements about clutter
Q23: New Balance's marketing research has shown that
Q24: Which of the following is a disadvantage
Q25: Which of the following would NOT affect
Q26: Why are farm publications not classified with
Q27: The flipside of magazine selectivity is:<br>A) scheduling