Multiple Choice
Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing:
A) the creativity of magazine ads and their ability to attract readers' attention
B) the selectivity of magazines
C) the geographic flexibility of magazines
D) the cost efficiency of magazines
Correct Answer:
Verified
Correct Answer:
Verified
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Q16: The U.S. magazine with the largest paid
Q17: Which of the following would Canadian Advertising
Q18: The high ratio of advertising to editorial
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Q24: Which of the following is a disadvantage