New Balance's Marketing Research Has Shown That There Are a Large

Multiple Choice

New Balance's marketing research has shown that there are a large number of serious runners living in the western region of Canada. These individuals would be willing to pay over $100 for a pair of running shoes. To reach this market the best media option would probably be:

A) regional editions of general interest magazines such as Time or Maclean's
B) regional editions of specialty magazines such as Runner's World
C) the sports section of national newspapers such as The Globe & Mail
D) regional editions of general sports magazines such as Sports Illustrated