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    Advertising and Promotion Study Set 1
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    Exam 12: Print Media
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    The High Ratio of Advertising to Editorial Content in Most
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The High Ratio of Advertising to Editorial Content in Most

Question 18

Question 18

Multiple Choice

The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with:


A) high costs
B) long lead times
C) clutter
D) loss of publication prestige

Correct Answer:

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