Parvon, a Cleaning Product, Is in the Maturity Stage of the Product

Multiple Choice

Parvon, a cleaning product, is in the maturity stage of the product life cycle, and Parvon managers have decided to modify the market. Which of the following steps should Parvon managers most likely take to achieve this goal?

A) find new market segments for the brand
B) improve the overall quality of the product
C) reduce mass media advertising expenses
D) offer improved services to new buyers
E) conduct controlled test marketing activities