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    Business
  3. Study Set
    Market Based Management
  4. Exam
    Exam 9: Marketing Channels and Channel Mapping
  5. Question
    A Channel System Should Enhance Customer Value by Increasing Customer
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A Channel System Should Enhance Customer Value by Increasing Customer

Question 13

Question 13

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A channel system should enhance customer value by increasing customer benefits,lowering customer cost of purchase,or both.

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