Which of the Following Is the Best Example of a Mixed

Multiple Choice

Which of the following is the best example of a mixed marketing channel?

A) Wellspring Cosmetics sells its products exclusively through its monthly catalogs,mailed to a subscriber list.
B) GTB Computers uses its own sales force to initiate sales contacts,but uses external local dealers to provide products and after-sales services.
C) Radix Inc. ,a manufacturer of automotive parts,sells its products to a number of automobile companies.
D) More4Less.com buys products from manufacturers and sells them to consumers through its Web site.
E) Apparel retailer UrbanScene elected to close all its brick-and-mortar stores and sell products only through its online storefront.