Which of the Following Statements Is True of Marketing Channels

Multiple Choice

Which of the following statements is true of marketing channels?

A) A direct marketing channel removes a business from the end-user customer.
B) A direct marketing channel offers higher margins than an indirect channel,but the company must bear the cost of marketing expenses.
C) Customers who make small purchases are usually profitably served with a direct channel system.
D) An indirect marketing channel is often expensive,so it limits the number of customers a business can profitably reach.
E) Original equipment manufacturers (OEMs) are part of a direct marketing channel system.