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  3. Study Set
    Market Based Management
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    Exam 7: Product Positioning, branding, and Product Line Strategies
  5. Question
    The Purpose of Line Extensions Under an Umbrella Brand Is
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The Purpose of Line Extensions Under an Umbrella Brand Is

Question 25

Question 25

True/False

The purpose of line extensions under an umbrella brand is to leverage the awareness and image of the umbrella brand.

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