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    Business
  3. Study Set
    Market Based Management
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    Exam 7: Product Positioning, branding, and Product Line Strategies
  5. Question
    An Umbrella Brand Refers to a New Product That Is
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An Umbrella Brand Refers to a New Product That Is

Question 22

Question 22

True/False

An umbrella brand refers to a new product that is a vertical brand extension of the core product.

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