Mathis Inc

Multiple Choice

Mathis Inc.is a home appliance manufacturing firm based in Vermont that sells its products under the brand name GoodHome.The firm initially built a reputation in the household appliances market for its high-quality products.After an extensive market research,the firm used its brand reputation to expand into the home furnishing industry.In this example,Mathis Inc.uses which of the following product line extension strategies?

A) a vertical brand-line extension strategy
B) a horizontal brand-line extension strategy
C) a new product-market brand extension strategy
D) a cobranding extension strategy
E) a product bundling extension strategy