George Recently Purchased a Computer from HardDigits Inc

Multiple Choice

George recently purchased a computer from HardDigits Inc. ,a firm that sells assembled desktop computers and other electronic products.Included in his purchase were an inkjet printer,a web camera,and an office software program that included a word processor,a spreadsheet,and a photo editor.The price he paid for the computer,software,and accessories was lower than the total price that he would have paid if he had purchased the products separately.In this example,HardDigits Inc.uses which of the following product line extension strategies?

A) product diversification
B) umbrella branding
C) product cobranding
D) product bundling
E) disintermediation