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    Market Based Management
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    Exam 5: Market Segmentation and Segmentation Strategies
  5. Question
    The Benefit of Needs-Based Market Segmentation Is That It Allows
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The Benefit of Needs-Based Market Segmentation Is That It Allows

Question 58

Question 58

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The benefit of needs-based market segmentation is that it allows us to identify in advance the individual customers who would fall into each segment.

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