David Has Determined That There Are Meaningful Differences in Customer

Multiple Choice

David has determined that there are meaningful differences in customer needs within the health supplements market segment in the U.S. ,that are not being met by the current segmentation strategy used by the businesses in the sector.What market segmentation strategy would be appropriate for David to use to capitalize on this opportunity?

A) mass-market strategy
B) market penetration strategy
C) subsegment strategy
D) large-market strategy
E) undifferentiated strategy