The Most Significant Impact of Satisfying and Retaining Customers Is

Multiple Choice

The most significant impact of satisfying and retaining customers is ________.

A) that a business can redirect marketing efforts to better serve dissatisfied customers
B) that a business can redirect marketing efforts to attaining new customers
C) that a desired increase in the level of profitability requires an increase in sales volume of only half as much
D) that a business can eliminate the need for advertising
E) that it can result in tremendous financial leverage