The Key Factor Underlying the Persuasive Impact of a Personal

Multiple Choice

The key factor underlying the persuasive impact of a personal or interpersonal message received from either a formal or informal source is ________.

A) the number of times the message is sent
B) the source's credibility
C) the number of times the message is received
D) the type of broadcast medium used
E) the extent to which the receiver's peers understand the message