You Have Just Been Promoted to Vice President of Marketing

Multiple Choice

You have just been promoted to vice president of marketing for your firm. Unlike your predecessor, you believe the firm can increase its sales in a market by focusing on more than one segment of the market. You recognize that doing this means your firm will incur higher production costs. Based on this information, which of the following targeting strategies are you advocating?

A) A concentrated targeting strategy
B) An undifferentiated targeting strategy
C) A broad-based targeting strategy
D) A differentiated targeting strategy
E) A heterogeneous targeting strategy