Multiple Choice
Lululemon Athletica, which specializes in athletic wear for women, recently launched a website featuring Ivivva, a new line of athletic and dance clothing for girls. Based on the information given in this example, Lululemon Athletica is using _____ segmentation to segment its markets.
A) geographic
B) psychographic
C) demographic
D) core based
Correct Answer:
Verified
Correct Answer:
Verified
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