Tony Is Reviewing His Team's Proposed Marketing Plan for Their

Multiple Choice

Tony is reviewing his team's proposed marketing plan for their company's newest model of computer keyboard. The section he's reading states that the keyboards will be introduced with in-store displays, a giveaway to encourage sales, and a social media campaign, all within the first month of implementing the plan. He must be reading about:

A) the SWOT analysis.
B) the marketing strategies.
C) the marketing tactics.
D) the key performance indicators.