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Clearwater Hampers Is a Small British Company That Sells Luxury

Question 121

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Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. According to the company's leading salesperson, Peter Austin, "We have lots of repeat corporate customers as a result of the importance we place on getting the hampers out on time and filled with the right products." Peter Austin is extremely successful and the major reason for his success is the way he handles objections. He believes that effectively handling objections is the key to success in a sales profession. Today he is calling the CEO of Diamonite to make an important sales presentation. Austin is confident of handling the objections as he has prepared for the call. The CEO says, "I'll give you my decision on your next visit." The CEO is:


A) using a stalling objection.
B) having an obvious source objection.
C) forestalling.
D) countering attempts to use the sequential-yes approach.
E) clearly unable to make a buying decision.

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