Question 1

You are entering the workplace and have been asked to discuss your thought leadership activities. Highlight three things you are doing to create your own thought leadership.

Accepted Answer

The answer of You are entering the workplace and have...

Question 2

Livestreaming apps are one popular form of social media, and examples that fall into this category includes all EXCEPT ______.

Accepted Answer

A)  Facebook Live 
B)  Periscope 
C)  LinkedIn 
D)  Instagram

Question 3

Ted Rubin coined the term RoR which stands for ______.

Accepted Answer

A)  Return on Relationships 
B)  Return on Reruns 
C)  Rejuvenating old Relationships 
D)  Rejuvenating ongoing Reddits

Question 4

Is social media a science or an art? Discuss your rationale for each and tie in current case studies discussed in the textbook.

Accepted Answer

The answer of Is social media a science or an...

Question 5

User-generated content focuses on ______.

Accepted Answer

A)  content that is branded and used by the corporation 
B)  content that is branded and used by the corporation and its audiences 
C)  content that is created by the user 
D)  content that is created by the brand

Question 6

Explain the current landscape of social media. What are the defining elements that need to be taken into consideration by social media professionals today?

Accepted Answer

The answer of Explain the current landscape of social media....

Question 7

Chewbacca Mom became one of the most successful Facebook Live videos ever. Discuss what made this video so successful, and what are two lessons to note for future social media campaigns.

Accepted Answer

The answer of Chewbacca Mom became one of the most...

Question 8

Branded content is more trustworthy than user-generated content.

Accepted Answer

A) True 
 B)False

Exam 1: Introduction to Social Media: an Art and Science