Multiple Choice
Ron Huey of Huey+Partners observed that great ads since 1960 have had which of these common elements?
A) visual with minimum copy that says it all
B) headline, logo, and compelling copy
C) headline, visual, and logo that communicate the idea immediately
D) compelling copy, a visual, and creative logo
E) sexual appeal, double entendre, and machismo
Correct Answer:

Verified
Correct Answer:
Verified
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