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    Advertising and Promotion Study Set 1
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    Exam 17: Integrating Direct Marketing and Personal Selling
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    Cross-Selling Is the Practice of Identifying Past Purchasers of One
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Cross-Selling Is the Practice of Identifying Past Purchasers of One

Question 39

Question 39

True/False

Cross-selling is the practice of identifying past purchasers of one product and suggesting that they purchase other products.

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