Janet Is a Marketing Manager with a Injoos,a Company That

Multiple Choice

Janet is a marketing manager with a Injoos,a company that manufactures packaged fruit juices.Knowing that several other companies in the market offer similar products,Janet decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions.Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?

A) advertising
B) personal selling
C) sales promotions
D) direct marketing
E) public relations