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    Marketing Study Set 17
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    The Process of Segmenting a Market and Selecting Specific Segments
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The Process of Segmenting a Market and Selecting Specific Segments

Question 152

Question 152

Multiple Choice

The process of segmenting a market and selecting specific segments as targets is the link between various buyers' needs and:


A) top-level management.
B) self-regulatory industry standards.
C) government regulations.
D) the organization's marketing program.

Correct Answer:

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