In Developing a Marketing Strategy for Your Wendy's Restaurant, You

Multiple Choice

In developing a marketing strategy for your Wendy's restaurant, you determine that as many as 400 lunches per day are purchased by local college students who commute and eat at your restaurant. This is part of the process for:

A) implementing the 80-20 rule.
B) developing a market-product grid and estimating size of markets.
C) implementing a harvesting strategy.
D) forming products to be sold into groups.