A Key to Positioning a Product Effectively Is the Perceptions

Essay

A key to positioning a product effectively is the perceptions of consumers. In determining a brand's position and the preferences of consumers, companies develop a perceptual map. Thinking of the fast food industry, draw and explain a perceptual positioning map for at least 5 different
fast food restaurants you are aware of. (e.g., McDonalds, Subway, Wendy's, Burger King, etc.)