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    Exam 11: Managing Products and Brands
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    Post Oreo Cereal Consists of Chocolate Cereal Pieces That Taste
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Post Oreo Cereal Consists of Chocolate Cereal Pieces That Taste

Question 9

Question 9

Multiple Choice

Post Oreo cereal consists of chocolate cereal pieces that taste a lot like Nabisco's Oreo cookies. This cereal is an example of:


A) co-branding.
B) manufacturer branding.
C) mixed branding.
D) generic branding.

Correct Answer:

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