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    Marketing Study Set 17
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    Exam 11: Managing Products and Brands
  5. Question
    Promotional Expenses at the Maturity Stage of the Product Life
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Promotional Expenses at the Maturity Stage of the Product Life

Question 3

Question 3

Multiple Choice

Promotional expenses at the maturity stage of the product life cycle are often directed towards:


A) creating primary demand.
B) creating demand for the product class.
C) contests and games.
D) gaining new distributors.

Correct Answer:

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