Brand Equity Is

Multiple Choice

Brand equity is:

A) adding customer value to the product brand through additional features or higher-quality materials, or reducing its price.
B) increasing the content contained within the brand's package without changing its size or increasing its price.
C) the added customer value a given brand name gives to a product beyond the functional benefits provided.
D) the net present value of the royalties the firm receives as a result of licensing its brand to other firms to manufacture and/or market.