When a Product Reaches the Decline Stage of the Product

Multiple Choice

When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion, where a product is dropped from a firm's product line. Another less drastic choice is to retain the product in the product line, but to reduce marketing costs. When this option called ________is selected, Advertising expenditures for the product are reduced and salespeople do not devote their efforts to selling the product.

A) divestment
B) decline maintenance
C) maturity re-development
D) harvesting