Multiple Choice
Calvin is creating the marketing mix for a new type of apple sauce. Which four Ps are the most important for him?
A) product, place, distribution, and advertising.
B) personnel, priorities, placement, and profits.
C) product, promotion, price, and place.
D) promotion, product, personnel, and place.
Correct Answer:

Verified
Correct Answer:
Verified
Q187: To be effective, customer relationship management requires
Q188: Micromarketing, most commonly refers to individual organizations
Q189: Target retail stores use their proprietary REDcard
Q190: Figure 1-5<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2585/.jpg" alt="Figure 1-5
Q191: Which of the following groups should be
Q192: WestJet views their customers as guests rather
Q193: Because the organization obviously cannot satisfy all
Q194: An organization that focuses its efforts on
Q195: In our free-enterprise society, what three specific
Q197: A CRM is only effective if it