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After Years of Resistance, the People's Republic of China Finally

Question 78

Multiple Choice

After years of resistance, the People's Republic of China finally allowed Coca-Cola to import soft drinks into the country. The import restriction was an example of what is called in marketing an uncontrollable or_________ factor because it relates to forces outside the marketing company.


A) technological
B) heuristic
C) environmental
D) epistemological

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