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    Marketing Study Set 17
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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
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    Integrating Marketing into All Phases of the Business Process Was
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Integrating Marketing into All Phases of the Business Process Was

Question 77

Question 77

Multiple Choice

Integrating marketing into all phases of the business process was the goal of which business era?


A) marketing concept
B) production
C) sales
D) industrial revolution

Correct Answer:

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