Solved

A Backward-Looking Form of Evaluation Which Focuses on Results of a Campaign

Question 10

Multiple Choice

A backward-looking form of evaluation which focuses on results of a campaign just completed is called

A) ongoing evaluation
B) summative evaluation
C) formative evaluation
D) managerial evaluation

Related Questions

Q1: The "one and a half" rule is

Q2: If your organization's message appears twice in

Q3: Public relations researcher Walter K. Lindenmann found

Q4: Making before-and-after comparisons is difficult because<br>A) the

Q5: A forward-looking form of evaluation which uses

Q6: In evaluating communications programs entered in PRSA

Q7: In evaluative research, the term for an

Q8: The method of evaluation that includes informal

Q9: Which of the following IS NOT one

Q11: Which of the following methods of evaluative