Multiple Choice
Which of the following methods of evaluative research is most often criticized as being superficial and potentially misleading?
A) before-and-after comparisons
B) pre-test/post-test
C) analyzing media coverage
D) audience feedback
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The "one and a half" rule is
Q2: If your organization's message appears twice in
Q3: Public relations researcher Walter K. Lindenmann found
Q4: Making before-and-after comparisons is difficult because<br>A) the
Q5: A forward-looking form of evaluation which uses
Q6: In evaluating communications programs entered in PRSA
Q7: In evaluative research, the term for an
Q8: The method of evaluation that includes informal
Q9: Which of the following IS NOT one
Q10: A backward-looking form of evaluation which focuses