Multiple Choice
A forward-looking form of evaluation which uses the results of a campaign just completed to recommend or describe what the client or organization needs to do next is called
A) ongoing evaluation
B) summative evaluation
C) formative evaluation
D) managerial evaluation
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The "one and a half" rule is
Q2: If your organization's message appears twice in
Q3: Public relations researcher Walter K. Lindenmann found
Q4: Making before-and-after comparisons is difficult because<br>A) the
Q6: In evaluating communications programs entered in PRSA
Q7: In evaluative research, the term for an
Q8: The method of evaluation that includes informal
Q9: Which of the following IS NOT one
Q10: A backward-looking form of evaluation which focuses
Q11: Which of the following methods of evaluative