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    Psychology
  3. Study Set
    Developing the Public Relations
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    Exam 10: Discussion Questions
  5. Question
    If Your Organization's Message Appears Twice in a Publication with a Circulation
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If Your Organization's Message Appears Twice in a Publication with a Circulation

Question 2

Question 2

Multiple Choice

If your organization's message appears twice in a publication with a circulation of 24,000, those 48,000 potential opportunities to reach audience members are known as


A) audience variables
B) contact points
C) media impressions
D) information exchanges
E) Z variables

Correct Answer:

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