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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 5: Attitudes Based on High Effort
  5. Question
    _____ Refers to the Extent to Which Consumers Are Emotionally
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_____ Refers to the Extent to Which Consumers Are Emotionally

Question 5

Question 5

Multiple Choice

_____ refers to the extent to which consumers are emotionally connected to a product or ad.


A) Persistence
B) Relevance
C) Credibility
D) Engagement
E) Accessibility

Correct Answer:

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