Which of the Following Statements Is True of Peripheral-Route Processing

Multiple Choice

Which of the following statements is true of peripheral-route processing?

A) Consumers' attitudes are based on tangential analysis of the message.
B) It involves high elaboration on the part of the consumer.
C) It happens when consumers' motivation, ability, and opportunity is high.
D) It is an approach to attitude formation based on emotion.
E) Consumers form strong, accessible, and confidently held attitudes that are persistent and resistant to change.