In the Process of Acculturation, Consumers Are More Likely to Adopt

Multiple Choice

In the process of acculturation, consumers are more likely to adopt the values of a new culture:

A) ​when people in the new culture do not express pride in the values that they hold.
B) if they view that culture as attractive and as having values similar to their own.
C) if they view that culture as having minimal values.
D) when people in the new culture are not cohesive.
E) ​when people in the new culture do not give nonverbal and verbal signals about their values.