Which of the Following Statements Is True of Assessing Values

Multiple Choice

Which of the following statements is true of assessing values through questionnaires?​

A) In the List of Values, consumers are asked about the importance that they attach to the 19 instrumental values and 18 terminal values.
B) Marketers can directly assess values by using questionnaires.
C) The Rokeach Value Survey contains questions that are tailored according to each consumer.
D) The material values scale cover a range of values.
E) Value laddering is a questionnaire that asks consumers to identify the two most important or to rank all nine primary values by importance.